Michael Conour

Qonto—Power Pack for Small Businesses

A breath of fresh air is blowing through online banking. Qonto is simplicity fused with innovation.

The 'New Age Bank
for the Self-Employed'

Qonto brings a crisp sense of novelty to the industry. Designed for startups and freelancers, their service is young and refreshing—like a summer breeze... or freshly squeezed lemonade, or a burst of invigorating laughter on a carefree day at the beach. The perfect solution for simple finance management.

A Strong Blend of
Simplicity and Innovation for
Entrepreneurs of All Types

Qonto is snappy, bold, and always evolving. To bring this to life, we shook (but didn’t stir) these core ideas into 'Power Pack for Small Businesses'—an identity built to inspire an all-in-one financial experience—and crafted a mix of hands-on messaging and energizing visuals.

“A rebranded Tone of Voice That Powerfully Resonates”—TechCrunch

The result? A brand expression that captures their strategy with the kind of dynamism fintech lives for.

“As soon as the first workshop session was complete, we knew we'd made the right decision.”

“Michael asked really in-depth questions that truly got to the core of what we were conveying and why.

—Marion de Robillard, Dir. of Marketing & Comms. at Qonto

Choice Hotels—Stay Twice, Get a Free Night

Radisson Rewards and Choice Privileges—now one. The big offer? Stay Twice, Get a Free Night. Two programs, seamlessly combined. More brands. More locations. More rewards. Just in time for fall travel.

Perfect Timing, Clear Demand

The timing was right. Summer demand was peaking and travelers were hungry. We moved fast, speaking directly to the nearly 50% prioritizing vacations over everything else.

“This campaign was a textbook example of effective advertising.” —Rose Stark, VP, Brand Marketing & Creative, Choice Hotels

Turning Travel Friction into Fuel

We targeted the savvy ones—those chasing quiet escapes to Colorado’s golden aspens or city breaks without the chaos. We flipped summer’s travel headaches into a reason to plan ahead. Then we sweetened the deal: a free night after two stays. Hard to say no.

The campaign struck a chord. We leaned into desire, into timing, into 22 brands’ worth of possibility. We turned the expanded portfolio into a passport for every kind of traveler.

Launched with Precision and Style

And we delivered it with style—email, social, digital—all sharp, all focused. The results? They spoke for themselves.

Airbnb—Unlock Adventure

Airbnb caters to a wide variety of audiences, as they provide unique services for both hosts and guests. They allow anyone to truly sample life in any location, as an Airbnb offers a taste of every dream destination's culture. We decided to capture this aspect by honing in on a simple headline: "Unlock Adventure."

The most defining aspect of an Airbnb is not only the home itself but also the entrance. A guest will enter their temporary residence through the front door, establishing an opinion of their stay immediately. They will then exit their vacation home, looking back to cement it in their memory one last time. Each asset of this campaign focuses on the image of a door, encouraging the viewer to take a step forward and explore everything Airbnb has to offer.

The print advertisements showcase Airbnbs in New York, Italy and India. They give the viewer a sense of alluring mystique, as the gradients and vignettes draw attention to the front doors of the buildings.

On each ad, the copy is altered to reflect the location of the photograph. For the outdoor signage, the billboard represents a variety of Airbnbs located around the world, while kiosk displays an attractive photo of Portugal.

AMEX—Wherever You Go, We'll Be With You

American Express Travel—the world’s 6th largest travel company—was a sleeping giant. We woke it up with a unified voice built around one clear target: The Savvy Traveler. By distilling the essence of the brand, we crafted a story that spoke directly to their ambitions, habits, and expectations.

“You guys did a helluva job breaking it down and building it up again—I know how hard that is.”—Mark Taylor, Creative Director, AMEX

Six guiding principles became our foundation, aligning brand elements across every touchpoint. That structure gave us the freedom to push creatively while staying consistent. The result? A voice that resonated—refined, elevated, and unmistakably AMEX.

The campaign unfolded across a suite of platforms. A Fine Hotels + Resorts directory inspired bookings with immersive design and tailored content. The International Airline Program streamlined high-value travel with a sleek, intuitive dashboard. Card Member emails delivered breathtaking destinations and real value. And animated social content added motion, energy, and aspiration to the feed.

Everything worked in harmony to create a seamless brand experience. We built a Marketing Toolkit to extend that vision—giving internal teams and agency partners the playbook to bring it all to life. Messaging, visuals, claims, positioning—it was all there, built to ensure consistency and impact at scale.

What started as a scattered mix of travel perks became a unified brand story. For the first time, cardmembers saw American Express Travel as a complete service—cohesive, premium, and worth engaging with. We didn’t just raise awareness. We redefined it.

Choice Privileges X Mastercard—Real Life, Real Rewards

The Choice Privileges Mastercard wasn’t built for jetsetters. It was built for people who hustle—who road trip, crash at a Comfort Inn, and spend smart to make the most of their time off.

Because today, travel isn’t always first-class lounges and champagne. It’s a long weekend. A quick reset. A plan you made last night.

The Goal: Build Momentum, Not Just Status

To grow cardmember acquisition, we needed to reach the kind of travelers who aren’t looking for luxury. They’re looking for value. Flexibility. And rewards that feel real—not like some impossible points math.

This card is made for them. No annual fee. No hoops. Just points for everyday spending that add up fast—at gas stations, grocery stores, even streaming services.

One Trip. A Few Errands. Free Night.

Earn enough for a reward night after a couple errands or a single weekend away. Redeem at over 7,000 hotels across 22 brands—wherever your next plan takes you.

We kept it simple. Accessible. And actually useful.

Marketing That Sounds Like a Human

Campaign creative focused on real-life energy—coffee runs, pizza nights, spontaneous road trips. We skipped the fine print voice and leaned into the real payoff: your everyday spending gets you closer to your next break.

Because it’s not about luxury. It’s about freedom.

And when your wallet works as hard as you do, that free night hits different.

Choice Hotels—Open Road is Calling Again

Nearly 200 million Americans were planning to hit the road this summer. Not fly. Not sail. Drive. Windows down, playlists up, kids in the backseat asking how much longer. It wasn’t just a trip — it was a ritual. And Choice Hotels was built for it.

“This is a proud moment”—Noha Abdalla, CMO, Choice Hotels

Scattered across interstates, tucked near national parks, positioned perfectly along America’s most iconic routes — the brand had the real estate. What it needed was the relevance.

The Open Road is Calling brought that to life. It didn’t try to sell hotel rooms. It sold freedom, spontaneity, and the thrill of the next exit. It spoke to families chasing memories and retirees chasing peace — not with long copy, but with a clear promise: wherever the road takes you, we’re already there.

From AAA offers and stackable perks to digital billboards along I-40, the campaign turned a quiet strength — location — into a loud advantage. Landing pages and emails invited bookings, while radio and content partnerships stoked the wanderlust. It was all connected, all intentional, and all aimed at one thing: getting people out there.

Because when the road calls, you answer. And Choice is the one waiting with the lights on.